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Observational analysis highlights the need for coordinated communication in tobacco governance, suggesting a coherent public discourse is crucial for health legitimacy.
The study introduces 'coordinated communication' as both an analytical framework and a practical imperative for effective tobacco governance. Our Research argues that legal regulation must be accompanied by proactive narrative leadership to sustain public health legitimacy. A multi-stakeholder governance mechanism involving health authorities, media institutions, and digital platforms is recommended to rebuild a coherent, health-centered public discourse in the digital.
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Li et al. (2026) studied this question.
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