Is expectation disconfirmation related to stakeholder satisfaction and willingness to engage in national parks? A case study of Shennongjia National Park in China

Key Points

• Stakeholder satisfaction significantly impacts engagement levels, enhancing conservation efforts around national parks.
• Expectation disconfirmation, defined as the difference between expected and actual experiences, affects overall satisfaction with park services.
• Analysis of stakeholder interactions at Shennongjia National Park reveals varying levels of satisfaction related to expectation disconfirmation.
• Findings highlight the need for effective management strategies to align visitor expectations with actual experiences, fostering greater engagement.