Citation Counts, Not Journal Branding, Should Guide Academic Recognition

AbstractThe prevailing academic culture continues to place journal branding and indexing ahead of the real impact ofresearch. However, the value of a scientific contribution should be measured by the extent to which it is quoted,discussed, and built upon, not by where it is published. This mini-review argues that peer review, including onthe basis of articles published in journals indexed by Google Scholar or Copernicus, should be recognized inacademic evaluation systems.Key wordsImpact factor; Index; Scopus; Web of Science; Google Scholar; Index Copernicus; Citation-index; I-Index