Qualitative analysis examines cultural management challenges in Pan-African companies, suggesting strategies for improvement.
Cross-cultural management in Pan-African companies faces unique challenges due to diverse cultural backgrounds within these organizations. This study employs qualitative thematic analysis to explore the experiences and perspectives of managers in Pan-African companies operating within South Africa. The theoretical framework provides a robust model for understanding the complexities of managing diverse cultures in Pan-African companies within South Africa. Strategies such as implementing multilingual training programmes are recommended to mitigate language-related cross-cultural management challenges.
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Sifiso Masese (2006) studied this question.
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