Digital Retail Automation and Consumer Decision-Making: Evidence From India's Growing Quick Commerce Industry

GOWSIKHA.M GOWSIKHA.M; DR.N. MAHESWARI

doi:10.56975/ijcrt.v14i2.302181

January 1, 2026INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTSOpen Access

Digital Retail Automation and Consumer Decision-Making: Evidence From India's Growing Quick Commerce Industry

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Key Points

To investigate the impact of digital retail automation on consumer decision-making in India's quick commerce industry.
Analysis of consumer behavior in quick commerce settings
Examination of digital retail automation tools
Review of existing literature on automation and decision-making
Consumers exhibit increased purchasing efficiency due to automation
Digital tools significantly shape consumer preferences and choices
The quick commerce sector shows a notable rise in sales linked to automation strategies

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Implication

This research explores how digital retail automation influences consumer decision-making in India's quick commerce sector, suggesting significant implications for the industry.

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Cite This Study

GOWSIKHA.M et al. (2026) studied this question.

synapsesocial.com/papers/69a91e02d6127c7a504c1798 https://doi.org/10.56975/ijcrt.v14i2.302181

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Digital Retail Automation and Consumer Decision-Making: Evidence From India's Growing Quick Commerce Industry

Key Points

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Implication

Abstract

Discussion

Cite This Study

Digital Retail Automation and Consumer Decision-Making: Evidence From India's Growing Quick Commerce Industry

Key Points

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Implication

Abstract

Discussion

Cite This Study

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