This study investigates the influence of social media on young voters’ political opinions and participation, with a focus on how digital platforms shape political engagement among this demographic. Utilizing a sample of 75 young voters from Chitradurga District, Karnataka, the research employs a series of data analyses to explore various aspects of political awareness and social media impact. The Chi-Square Test reveals a significant association between higher political awareness and increased voting participation, indicating that greater awareness correlates with higher engagement in elections. The ANOVA analysis further demonstrates a significant effect of social media on shaping political opinions and discussions, with a p-value of 0.005, highlighting the critical role of social media in influencing young voters. The findings highlight that social media not only enhances political awareness but also significantly affects political attitudes and participation. This research contributes to understanding the role of digital platforms in contemporary political engagement, emphasizing the need for targeted strategies to leverage social media for fostering informed and active voter participation.
Shivamurthy Naik N. (Wed,) studied this question.