Quantitative study shows challenges in adopting innovations among rural women entrepreneurs, suggesting the need for tailored training.
In Northwest Nigeria, rural women entrepreneurs face unique challenges in adopting innovative technologies for their businesses. A mixed-methods approach combining qualitative interviews and quantitative surveys was employed to gather data from a sample of 200 rural women entrepreneurs in Northwest Nigeria. Rural women entrepreneurs showed significant interest (85%) in adopting innovations such as mobile payment systems, but faced challenges like low digital literacy (43%). Despite the initial enthusiasm, there is a need for tailored training programmes to enhance digital skills and overcome other barriers. Develop targeted innovation adoption strategies focusing on education and capacity building for rural women entrepreneurs.
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Usman et al. (2007) studied this question.
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