The study finds community support for policies addressing zero alcohol products' potential harm to children, highlighting complex consumption patterns.
The ability of the study participants to identify both positive and negative aspects of ZAPs mirrors the tensions between substitution and addition consumption reported in the literature and the resulting policy challenges. While definitive solutions remain elusive in the absence of clear evidence on the impact of ZAPs on alcohol consumption at the population level, the results of the present study suggest there may be community support for policies that are specifically directed at minimising the potential harms of ZAPs for children.
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Pettigrew et al. (2026) studied this question.
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