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March 6, 2026Journal of Sport and Leisure Studies

How I Became a Highly Engaged Fan: An Analysis of the Formation Process of Female Professional Baseball Fandom

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Authors

KYKyunghan YoonYKYurii KimHPHayoung Park

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Overview

Qualitative analysis uncovers high involvement mechanisms in female baseball fans, suggesting a paradigm shift.

Key Points

  • This study aims to analyze how female professional baseball fans develop high involvement and engagement with their team.
  • Qualitative analysis using grounded theory methodologies
  • Purposive sampling of nine female fans who never changed team allegiance
  • Systematic coding to identify categories and interrelationships
  • Identification of six key components in fandom formation
  • Causal conditions include memories, family influence, and geographic ties
  • Contextual factors are influential emotional stimuli during games and stadium atmosphere
  • Intervening conditions stimulate reevaluation of fan identity
  • High-involvement fans integrate fandom into their daily lives and sense of self

Cite This Study

Yoon et al. (2026) studied this question.

synapsesocial.com/papers/69aa7087531e4c4a9ff5a587https://doi.org/10.51979/kssls.2026.01.103.113
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