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September 4, 2026Behavioral SciencesOpen Access

Finding Well-Being in the Stands: High-Involvement Fandom and Subjective Well-Being Among Female Spectators in Korea’s Record-Breaking KBO League

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Authors

JKJaeyoon KwonSNSangback NamKYKyunghan Yoon

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Overview

Qualitative analysis reveals that high-involvement baseball fandom fosters multidimensional well-being in female spectators, highlighting sports engagement as an emotional sanctuary.

Key Points

  • To investigate the sociopsychological processes and interaction strategies through which high-involvement baseball fandom relates to the subjective well-being of female spectators in South Korea.
  • Conducted a secondary qualitative analysis using grounded-theory coding procedures on prior interview data.
  • Analyzed in-depth semi-structured interviews from nine long-term, highly involved female KBO spectators (N=9).
  • Mapped participant experiences against established frameworks of bottom-up, hedonic, social, and eudaimonic well-being.
  • Fandom generated immediate hedonic well-being via dramatic game narratives and collective crowd dynamics, alongside social well-being through regional belonging and community solidarity.
  • Engagement functioned as an 'emotional sanctuary' sustained by collective identity integration and daily behavioral immersion.
  • Spectators mitigated fandom-related distress through active restoration strategies, integrating sustained sports fandom into emotional maturity and long-term life meaning.

Cite This Study

Kwon et al. (2026) studied this question.

synapsesocial.com/papers/6a9a85d25d9e33f25c631305https://doi.org/10.3390/bs16091559
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