Purpose This study investigates a research model linking resource mobilisation (RM), management commitment to quality (MCQ), digital supply chain adoption (DSCA) and operational performance (OP) under the moderating role of digital maturity (DM). Design/methodology/approach Data were gathered using an online questionnaire distributed to a sample of Moroccan manufacturing firms. A total of 130 valid questionnaires were analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings The results indicate that RM influences MCQ significantly, which in turn affects DSCA, leading to a positive impact on OP. In addition, the findings reveal that DM lessens the strength of the relationship between DSCA and OP, suggesting that the more digitally mature the organisations the more the risk of rigidity integration with operational gains. These findings provide nuanced insights into the mechanisms and effects of DSCA. Originality/value This study contributes to literature on DSCA by testing a model that links digitalisation's resources, MCQ and DM. The findings offer actionable guidance for managers. They clarify the role of MCQ in achieving positive effects on DSCA and operational gains while also warning against the threats of rigidity stemming from DM.
Gadrouri et al. (Wed,) studied this question.