Transforming humanitarian efforts in the Philippines through hybrid project management

Purpose Hybrid project management methodologies (PMMs) refer to approaches that intentionally combine structured, plan-driven methods (waterfall or project cycle management) with agile, iterative practices that support rapid adaptation and feedback. Unlike traditional PMMs, which prioritize upfront planning and fixed processes, or purely agile approaches, which emphasize flexibility and ongoing change, hybrid PMMs integrate both logics to tailor governance, control and delivery mechanisms to dynamic project environments. This study aims to explore the effectiveness of PMMs in managing humanitarian projects in the Philippines. It evaluates their applicability and impact across diverse project phases and examines priorities in development projects to establish a replicable framework. Design/methodology/approach An exploratory research design was used, using a two-phase data collection process. Phase 1 identified common practices and project phases in humanitarian efforts, while Phase 2 focused on the deployment and effectiveness of PMMs. The data was analyzed using a concurrent triangulation method. Findings The hybrid approach emerged as the most preferred PMM. Its iterative nature, adaptability and capacity to integrate agile and traditional methodologies enabled project teams to navigate the dynamic demands of humanitarian efforts. Key findings indicate that the hybrid methodology enhances resource efficiency, ensures community involvement and emphasizes sustainability. Research limitations/implications The study’s scope is geographically limited to the Philippines and primarily reflects the perspectives of core project management teams. Future research could involve a broader range of stakeholders, including beneficiaries, and extend to other regions for comparative analysis. Practical implications The hybrid PMM provides a robust framework for managing humanitarian projects, addressing challenges such as high uncertainty, limited resources and dynamic stakeholder needs. Its versatility and adaptability make it an essential tool for organizations aiming to optimize project outcomes and ensure sustainability. Originality/value This study highlights the hybrid approach as a transformative methodology in humanitarian project management, bridging gaps between traditional and agile practices. It emphasizes the methodology’s alignment with critical project needs, offering a strategic roadmap for impactful and sustainable humanitarian initiatives.