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March 7, 2026SAE International Journal of Connected and Automated Vehicles

Chinese Drivers’ Preference for In-Vehicle Information Display: Insights from a Large-Scale Online Survey

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Authors

GHGang HeKDKai DiaoFLFei Long Luo

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Overview

Online survey reveals preferences for information display types among drivers, suggesting tailored designs.

Key Points

  • This research seeks to understand drivers' preferences for different types of in-vehicle information displays based on user characteristics.
  • Conducted a large-scale online survey with 695 valid responses.
  • Analyzed preferences for display modalities and carriers using a multivariate ordered probability model.
  • Examined the influence of demographic factors on preferences for visual, auditory, and tactile cues.
  • Drivers preferred visual cues over auditory cues by a factor of 5.253 (p < 0.001).
  • Center console displays were favored over dashboards by a factor of 1.058 (p < 0.001).
  • Women showed a lower preference for visual messages compared to men, with a ratio of 0.62 (p < 0.05).

Cite This Study

He et al. (2026) studied this question.

synapsesocial.com/papers/69abc2075af8044f7a4eb2eahttps://doi.org/10.4271/12-09-03-0020
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