What does this research mean for the field?

Social media significantly transforms political communication and electoral mobilization in India, particularly during the 2014 and 2019 Lok Sabha elections. Novelty: ClaimNovelty.NOVEL_FINDING. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

The study aims to understand how social media influences political communication and helps mobilize voters during elections in India.

March 7, 2026Open Access

Digital Democracy in India: Social Media, Political Communication, and the Transformation of Electoral Mobilization

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The study aims to understand how social media influences political communication and helps mobilize voters during elections in India.
Utilized a mixed-method approach
Conducted case studies of the 2014 and 2019 Lok Sabha elections
Analyzed digital campaign strategies and voter engagement
Explored misinformation dynamics and risks from AI-generated content
Social media significantly transformed electoral mobilization strategies.
Voter engagement levels increased due to targeted digital campaigns.
Misinformation dissemination became a notable challenge, impacting voter decision-making.
Emerging risks related to AI-generated content raised concerns for electoral integrity.

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Implication

Mixed-methods analysis examines social media's impact on political communication and mobilization in India, indicating significant shifts in voter engagement.

Cite This Study

Arjun Awate (2026) studied this question.

synapsesocial.com/papers/69abc2615af8044f7a4ebe7b https://doi.org/10.5281/zenodo.18878321

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Implication

Mixed-methods analysis examines social media's impact on political communication and mobilization in India, indicating significant shifts in voter engagement.

Digital Democracy in India: Social Media, Political Communication, and the Transformation of Electoral Mobilization

Key Points

Discussion

Implication

Cite This Study

Digital Democracy in India: Social Media, Political Communication, and the Transformation of Electoral Mobilization

Key Points

Discussion

Implication

Cite This Study

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