Cross-Cultural Management Challenges in Pan-African Companies: An Equatorial Guinea Perspective

Cross-cultural management challenges are prevalent in Pan-African companies due to the diversity of nationalities, languages, and business practices. A qualitative approach was employed through in-depth interviews with executives from various sectors, supplemented by secondary data analysis of company reports. Interviews revealed a significant proportion (60%) of management teams struggle with language barriers, leading to misunderstandings and inefficiencies in decision-making processes. The findings underscore the need for cultural competency training programmes and improved communication protocols to enhance cross-cultural effectiveness within Equatorial Guinea's corporate environment. Pan-African companies should prioritise fostering a culturally diverse workforce and implementing comprehensive diversity and inclusion initiatives, including language support and intercultural skills development.