What question did this study set out to answer?

This research aims to explore the causes behind declining small donations in the nonprofit sector and identify effective strategies to reverse this trend.

March 7, 2026Open Access

Beyond the Mega-Gift

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This research aims to explore the causes behind declining small donations in the nonprofit sector and identify effective strategies to reverse this trend.
Analyzed donation trends in the nonprofit sector over four years.
Identified successful strategies implemented by organizations that increased small donations.
Compared organizations that struggled versus those that thrived despite sector-wide declines.
Some nonprofits successfully reversed the decline in small donations by implementing targeted fundraising strategies.
Innovative approaches to engage donors have led to increased support for social innovation efforts.

Implication

Observations reveal strategies that enhance small donations in nonprofits, suggesting pathways for sustainability.

Abstract

For four years, small donations have declined across the nonprofit sector, threatening the future of social innovation. But with the right strategies, some organizations are bucking the trend and winning them back.

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Cite This Study

Mark Dobosz (2026) studied this question.

synapsesocial.com/papers/69abc2dc5af8044f7a4ec4ef https://doi.org/10.48558/en8a-r095

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Implication

Observations reveal strategies that enhance small donations in nonprofits, suggesting pathways for sustainability.

Beyond the Mega-Gift

Key Points

Implication

Abstract

Discussion

Cite This Study

Beyond the Mega-Gift

Key Points

Implication

Abstract

Discussion

Cite This Study

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