The Communication Characteristics and Reconstruction of Discursive Power in Art Criticism in the Age of Social Media

In the age of social media, profound transformations have occurred in the communication characteristics and discursive power of art criticism. The subjects of communication have shifted from elite monopoly to pluralistic coexistence; content has turned from in-depth interpretation to fragmented expression; channels have achieved multi-platform integration; and the impact now breaks through insular circles to reach widespread public coverage. Discursive power has been reconstructed in terms of its subjects, content, operational mechanisms, and evaluation criteria. However, this reconstruction of communication and discursive power faces numerous challenges. This paper proposes optimization pathways, including enhancing communication quality, standardizing the discourse order, and improving support systems, to promote the healthy development of art criticism.