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March 10, 2026Corporate Social Responsibility and Environmental Management4 citations

How Innovative Business Strategies Shape the Corporate Social Responsibility–Performance Nexus: Evidence From the Indian Tech Sector

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APAnupriya PandaKRKoustubh Kanti Ray

Key Points

  • The aim is to explore the relationship between CSR disclosures, business strategies, and their impact on firm performance in the Indian tech sector.
  • Analyzed 100 Indian tech firms listed on the BSE
  • Used ISS ESG assessment framework to measure CSR disclosures
  • Employed Fixed Effects regression and Hayes PROCESS model for data analysis
  • Applied System GMM and Heckman two-step method for robustness checks
  • Isolated CSR disclosure does not enhance firm performance
  • CSR combined with innovation and market strategies adds value
  • Strategic alignment between business strategies and CSR is crucial
  • Technology firms should integrate CSR in their business strategy to meet specific goals

Abstract

ABSTRACT The study inspects the association between Corporate Social Responsibility (CSR) disclosures, business strategy, and firm performance in the Indian technology sector, operating under a mandatory CSR spending and disclosure regime. CSR disclosure is measured using the Institutional Shareholder Services (ISS) ESG assessment framework for 100 Indian tech‐firms listed on the BSE. The analysis uses the Fixed Effects regression, the Hayes PROCESS model, System GMM, and the Heckman two‐step method. The findings indicate that in isolation, CSR does not enhance performance. However, CSR can be value‐adding when it is combined in a strategic way with innovation and market expansion strategies. The findings confirm that strategic alignment is necessary to reap the advantages of CSR. Additionally, the study emphasizes that in a regulated CSR setting, technology firms should integrate CSR practices with their business strategy to achieve specific objectives, rather than implementing them separately.

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Cite This Study

Panda et al. (2026) studied this question.

synapsesocial.com/papers/69af955970916d39fea4ccdbhttps://doi.org/10.1002/csr.70516
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