What question did this study set out to answer?

The aim is to examine how efficiency and privacy perceptions influence tourists' AI support intentions.

The Role of Artificial Intelligence in Smart Tourism: Efficiency and Privacy Perspectives

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Explores AI's influence on support intentions in smart tourism, indicating emotional and cognitive impacts on tourists.

The aim is to examine how efficiency and privacy perceptions influence tourists' AI support intentions.
An online survey was conducted among users with AI tourism experience in China.
Partial least squares structural equation modeling (PLS‐SEM) was utilized to analyze data and test the model.
Participants provided feedback on their experiences and perceptions regarding AI in tourism.
Perceived Efficiency positively influences tourists' enjoyment and emotions.
Perceived Privacy Threat negatively affects enjoyment, but emotional factors are more significant than cognitive ones.
Digital Literacy moderates the relationship between privacy threat and enjoyment.

Wang et al. (2026) studied this question.

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