Mobile Journalism Training Replication in Dakar, Senegal: Story Development and Audience Engagement Impact Studies

Mobile journalism training has been implemented in various regions to enhance journalistic practices and storytelling techniques. The study employed a mixed-methods approach involving pre- and post-training surveys, focus group discussions, and quantitative analysis of social media metrics. Participants demonstrated significant improvement in storytelling techniques (p < 0.05) after the training programme, with an average increase in audience engagement by 24% on social platforms. Mobile journalism training positively impacted both story development and audience interaction among Senegalese media outlets. Future initiatives should focus on continuous professional development and fostering community-based storytelling projects. mobile journalism, Dakar, Senegal, storytelling techniques, audience engagement Model estimation used θ̂=argminθ∑ᵢ(yᵢ,f_θ(xᵢ))+λθ₂², with performance evaluated using out-of-sample error.