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This research aims to identify how sociodemographic characteristics influence food choice motives among Czech adults.

March 12, 2026BMC Public HealthOpen Access

What drives food choices? Sociodemographic predictors in a representative Czech population sample

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This research aims to identify how sociodemographic characteristics influence food choice motives among Czech adults.
Conducted a cross-sectional survey of 1,803 Czech adults aged 15 and above
Used quota sampling to ensure representation by age, gender, education, region, and settlement size
Respondents selected key food choice criteria from a standardized list
Analyzed associations between sociodemographic factors and food choice motives using multivariable logistic regression.
Taste was the most frequently reported motive at 63.7%, followed by price at 37.6% and health considerations at 31.5%
Environmental considerations were reported by only 2.5% of respondents
Men reported taste-based motives more often than women, while women emphasized health-related motives
Higher education linked to greater attention to nutritional value; lower education and income correlated with greater price sensitivity

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A cross-sectional survey examines food choice motives in a representative Czech population, highlighting sociodemographic influences.

Kunzová et al. (2026) studied this question.

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