A narrative approach to GIS spatial data: StoryMaps to enhance archaeological heritage of Santa Maria Capua Vetere

The paper explores the narrative potential of digital cartography, with a particular focus on GIS-based StoryMaps for the enhancement of archaeological heritage. Building on the interpretative nature of maps, the research frames cartography as a cultural device capable of generating symbolic meanings and narrative structures of places. Digital cartography amplifies these potentials by integrating multiple layers of information and interpretation, promoting accessible and engaging forms of interaction that help bridge the gap between scientific communication and dissemination to a broader, non-specialist audience. Through a structured methodological approach, the research develops three ArcGIS StoryMaps that combine GIS data and digital storytelling to narrate the archaeological heritage of Santa Maria Capua Vetere, the ancient Capua, interpreting the map as a dynamic cultural interface capable of enhancing the city’s heritage while fostering a renewed sense of place identity.