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This study aims to assess the knowledge, attitudes, and motivations of voluntary blood donors and identify strategies to improve donor engagement.

Pulse of Generosity: A Qualitative Insight Into the Knowledge, Attitudes, and Motivations of Voluntary Blood Donors at a Tertiary Care Hospital, Maldives

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This study aims to assess the knowledge, attitudes, and motivations of voluntary blood donors and identify strategies to improve donor engagement.
Conducted qualitative interviews with 12 voluntary blood donors.
Performed thematic analysis to explore knowledge, attitudes, and motivations.
Identified challenges and potential solutions for improving donation rates.
Donors showed positive attitudes, but 25% believed family donors were safer than voluntary donors.
Key barriers included lack of structured recruitment programs and insufficient donor retention efforts.
Participants suggested awareness campaigns and improved donor recognition to encourage repeat donations.

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Qualitative insights reveal knowledge gaps and suggest strategies to enhance blood donor recruitment in the Maldives.

Khadeeja et al. (2026) studied this question.

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