Exploring how film stars shape politics in India, indicating significant impacts on democracy and governance.
A study exploring how film stars and celebrities in India have shaped politics by forming parties (MGR, NTR, Vijay) and how modern advertising—posters to AI campaigns—amplifies their influence. Examines democratic effects (youth turnout vs. policy neglect), economic impacts (₹1,494 crore BJP 2024 spend), and future trends, arguing personality-driven politics energizes voters but risks shallow governance.
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Chakshu Vishnumurthy (2026) studied this question.
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