What question did this study set out to answer?

This study aims to explore how green entrepreneurial orientation influences sustainable performance among Chinese SMEs through specific mediators and moderators.

March 12, 2026Open Access

Green Entrepreneurial Orientation and Sustainable Performance in Chinese Smes: A Dual-Path Mediation and Moderation Analysis

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Authors

YWYuling He1,3, Poh Kiong Tee2*, Hui Li3 and Meixuan Wang3Universiti Tun Abdul Razak

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Implication

Analysis reveals dual-path mediation and moderation effects on sustainable performance in SMEs, indicating strategies for growth.

Key Points

This study aims to explore how green entrepreneurial orientation influences sustainable performance among Chinese SMEs through specific mediators and moderators.
Grounded in resource-based view and dynamic capabilities theories.
Utilized partial least squares structural equation modeling (PLS-SEM).
Analyzed data from 369 small and medium-sized enterprises.
Green entrepreneurial orientation significantly enhances sustainable performance.
Green innovation and green supply chain management partially mediate the relationship.
Green technology dynamism positively moderates these pathways.

Cite This Study

Yuling He1,3, Poh Kiong Tee2*, Hui Li3 and Meixuan Wang3 (2026) studied this question.

synapsesocial.com/papers/69b25b5496eeacc4fcec9e65 https://doi.org/10.5281/zenodo.18930583

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Green Entrepreneurial Orientation and Sustainable Performance in Chinese Smes: A Dual-Path Mediation and Moderation Analysis

Discussion

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Implication

Key Points

Cite This Study

Green Entrepreneurial Orientation and Sustainable Performance in Chinese Smes: A Dual-Path Mediation and Moderation Analysis

Discussion

Member takes

Implication

Key Points

Cite This Study

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