What question did this study set out to answer?

The aim is to investigate differences in access to health information and media trust among urban and rural women in Aligarh District.

March 13, 2026Discover Public HealthOpen Access

Media trust and health communication among urban and rural women in Aligarh District, India

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Authors

HFHiba FarrukhAligarh Muslim University YSYogesh SharmaAligarh Muslim University ARAnita RizviSt. Michael's Hospital

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Implication

Cross-sectional study examines media trust and health information access in women across urban and rural settings, highlighting health communication gaps.

Key Points

The aim is to investigate differences in access to health information and media trust among urban and rural women in Aligarh District.
Conducted a cross-sectional quantitative study with 390 women in Aligarh District.
Collected data using a structured questionnaire assessing health information sources and media trust.
Applied descriptive statistics, chi-square tests, independent-samples t-tests, and Mann–Whitney U tests for analysis.
Urban women showed significantly higher media access and usage across platforms (p < .001).
Rural women relied more on ASHA workers and personal networks for health information.
Trust in health professionals was the highest across both groups, but media trust was similar.
Rural women rated digital media as more effective, while urban women preferred traditional media (p < 0.001).

Cite This Study

Farrukh et al. (2026) studied this question.

synapsesocial.com/papers/69b3aaa802a1e69014ccb794 https://doi.org/10.1186/s12982-026-01645-3

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Implication

Cross-sectional study examines media trust and health information access in women across urban and rural settings, highlighting health communication gaps.

Media trust and health communication among urban and rural women in Aligarh District, India

Discussion

Member takes

Implication

Key Points

Cite This Study

Media trust and health communication among urban and rural women in Aligarh District, India

Discussion

Member takes

Implication

Key Points

Cite This Study

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