The Effects of Social Media‘s Journalistic Attributes on User Perceptions and Selective Reinforcement Behavior

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Key Points

The study aims to examine how social media's journalistic attributes affect selective reinforcement behavior and user perception of media.
Evaluated journalistic attributes of social media platforms through researcher assessments.
Combined attribute scores with user survey data from the Korea Press Foundation's 2024 Social Media User Survey (N = 993).
Estimated a mediation model to analyze relationships between attributes and behaviors.
All four journalistic attributes showed significant negative indirect effects on selective reinforcement behavior.
Public sphere and transparency attributes exhibited significant negative direct effects.
Negative reinforcement behavior was primarily driven by a protected structure, while positive reinforcement was fully mediated by the perception of journalisticity.

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Research analyzes how social media's journalistic features influence user behavior, suggesting protective roles against bias.

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Kim et al. (2026) studied this question.

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