A framework for merit, diversity, equity, and inclusion

Purpose This paper aims to offer a Critical Reflection on the emerging anti-diversity, equity and inclusion (DEI) narrative that promotes merit-based selection as an alternative to DEI. This paper proposes a theory-driven framework that reframes DEI as a prerequisite for realizing true meritocracy in selection systems. Design/methodology/approach This paper applies the four mechanisms of critical reflection as outlined by Brookfield (2009). Findings The merit-based selection and DEI literatures stem from two distinct theoretical lenses, partially providing an explanation for why DEI and merit are discussed as distinct approaches to selection systems. This paper redefines the scope of DEI by providing a new understanding of the role of DEI policies and initiatives for achieving merit. Practical implications This paper outlines the importance of reframing DEI as merit-enhancing because hospitality and tourism must manage the diversity that is inherent in a global sector while navigating anti-DEI pressures driven more by politics than by business realities. Originality/value An anti-DEI narrative has recently emerged, calling for merit to replace DEI. However, there is a gap in the DEI literature that outlines its complementary role with merit. To address this gap, this paper offers a critical analysis of the emerging erroneous DEI versus merit debate.