Mixed-method analysis explores app adoption and impacts on female small-scale entrepreneurs, suggesting key insights for future financial technology use.
Online financial management apps are increasingly popular among entrepreneurs globally, yet their adoption in female small-scale enterprises (SSEs) within informal markets remains underexplored. A mixed-method approach combining quantitative surveys and qualitative interviews was employed. Data were analysed using a linear regression model with robust standard errors to account for potential confounders. Female SSEs showed an average usage rate of 45% across apps, with significant variance in app selection based on cost-effectiveness and functionality considerations. The mixed-method approach provided nuanced insights into the challenges and opportunities faced by female SSEs in adopting financial technology solutions within informal markets. Further research should explore long-term impact of these apps on business sustainability among female entrepreneurs. Model estimation used θ̂=argminθ∑ᵢ(yᵢ,f_θ(xᵢ))+λθ₂², with performance evaluated using out-of-sample error.
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Sithole et al. (2012) studied this question.
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