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March 14, 2026J for Global Business Advancement0 citations

Marketing communication trends: the systematic review of market research data

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HNHuu Thanh NguyenSHSuong Thu Huynh

Key Points

  • Explore trends in marketing communication based on market research data through systematic review.
  • Conducted a systematic review of existing market research data across various sectors.
  • Analyzed trends in marketing communication using data from different fields such as science, engineering, and public administration.
  • Identified key trends in marketing communication relevant to the fields of management and ecological economics.
  • Revealed significant data gaps in integrating sustainable development into marketing practices.

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Nguyen et al. (2025) studied this question.

synapsesocial.com/papers/69b4ad7918185d8a39800dbehttps://doi.org/10.1504/jgba.2025.10076967
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