⌘+K

Pulse Explore Communities Researchers Journals

Home Communities Explore

January 1, 2026International Journal of Management Practice

Green marketing mix: a systematic review of extant literature

Fatema Al Maqbali Sabhaa Ali Salim Al Serihi N.A.Zainab Ali Mohammed Al Balushi Rakesh Belwal

View Full Paper

Ask AI

Bookmark

Share

Key Points

The aim is to systematically review existing literature on the green marketing mix and its implications for sustainable practices.
Conducted a systematic review of literature focusing on the green marketing mix.
Analyzed various studies from diverse fields including environment and business administration.
Identified key strategies in the green marketing mix that contribute to sustainable development.
Highlighted gaps in the existing literature that need further exploration.

Implication

Systematic review explores green marketing mix strategies, indicating relevance in sustainable development.

Abstract

No abstract yet. The journal hasn't published one we can show.

Discussion

No takes yet. Share an insight, caveat, or question.

Cite This Study

Maqbali et al. (2026) studied this question.

synapsesocial.com/papers/6a06b940e7dec685947abd7e https://doi.org/10.1504/ijmp.2026.10078335

View Full Paper

Ask AI

Bookmark

Share

Keep reading

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1Greenwashing and its Relationship to Green Purchase Intention: a Systematic Literature Review and Research AgendaSystematic Review · 2026
2Marketing communication trends: the systematic review of market research dataSystematic Review · 2025
3Update on green brand equity research perspectives: bibliometric analysis and literature reviewNarrative Review · 2026
4Green marketing orientation scale: modification and re-validation in the Ethiopian contextOriginal Research · 2026
5Mapping the Research Landscape of Green Investment for Portfolio Optimisation: A Bibliometric StudyOriginal Research · 2026

More related papers

Green intellectual capital, green innovation, and MNEs sustainable performance: a sequential mediation approach2025
Moderated mediation analysis: green supply chain management practices and environmental performance2026
Exploring managerial practices for advancing sustainable green apparel consumption: an inductive inquiry2026

More from International Journal of Management Practice

Harnessing NLP and sentiment analysis for collaborative innovation: a systematic reviewTue,
Determinants of patient revisit intention in Indian private hospitals: an empirical S-O-R model using SEMTue,