A Study on the Attraction and Addictiveness of Blind Box Marketing Strategies Among High School Students

With the rise of the trendy toy economy, blind boxes have become a hotspot in the consumer market due to their characteristics of "randomness" and "collectibility." High school students, with their strong emotional needs and desire for social interaction, have become an important audience for blind box consumption. This study employs literature review, questionnaire surveys, and case interviews to analyze the attraction of blind box marketing strategies among high school students, explore the mechanisms of addiction formation, and propose targeted guidance recommendations. The research finds that three marketing strategies—IP collaborations, scarcity design, and socialized communication—are the most attractive to high school students. The addictiveness primarily stems from the psychological mechanism of "intermittent reinforcement," weak consumption control capabilities, and the need for emotional compensation under academic pressure.