Against the backdrop of the digital revolution, personal brand marketing has become a core competitiveness for public figures. Taking Taylor Swift (nicknamed "Taylor") as the research object, this study integrates "seed strategy" 1, "tipping point theory" 2, and "UGC reproduction theory" 3 to construct a "content attraction-channel matching-fan participation" analytical framework. Based on case study, content analysis, and data analysis methods, 300 official social media contents and 500 UGC samples from 2019 to 2024 were analyzed, combined with data such as album streams (26.6 billion global streams on Spotify in 2024 4) and tour box office. The results show that: 1) The "entertainment + concept" content combination has the highest transmission efficiency (correlation coefficient r=0.78, p5; 3) UGC themed on "values identification" drives a 23% increase in tour ticket sales; 4) "Female empowerment" values and red visual symbols are the core integration points of multi-channel marketing. This study enriches the theoretical system of personal brand marketing and provides practical references for artists and KOLs.
Shao Kaiyan (Wed,) studied this question.