AIGC Technology's Reconstruction of Design Ethics and Exploration of Visual Communication Practice Pathways

AIGC technology reconstructs the ethical dimensions of visual communication, triggering four fundamental transformations: redefinition of originality, dissolution of subjectivity, algorithmic bias, and attribution of rights and responsibilities. Practical applications reveal risks of copyright ambiguity, misinformation, and cognitive inertia. This paper proposes a human-machine collaborative ethical framework: establishing designers as ethical gatekeepers, institutionalizing content traceability and transparent labeling mechanisms, and constructing technology-critical workflows centered on human welfare.