What question did this study set out to answer?

This research investigates how visual representations of corporate social responsibility (CSR) are adapted to local contexts.

March 16, 2026

Imageries of corporate social responsibility: Visual recontextualization and field-level meaning

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Authors

MHMarkus Höllerer DJDennis Jancsary RMRenate; id_orcid 0000-0003-1033-5560 Meyer

Discussion

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Overview

Field-level analysis demonstrates how visual artifacts shape local understanding of corporate social responsibility, implying significant influences on institutional practices.

Key Points

This research investigates how visual representations of corporate social responsibility (CSR) are adapted to local contexts.
Analyzed over 1,600 images from CSR reports of publicly traded corporations in Austria.
Utilized framing analysis and structural linguistics to understand meaning structures.
Introduced the concept of imageries-of-practice to assess the role of visual language in CSR.
Identified key dimensions and rhetorical standpoints that shape the meaning of CSR locally.
Showed that visual rhetoric emphasizes CSR as a bridging concept to reconcile abstract global ideas with local knowledge.
Found that imageries-of-practice help manage time, space, and institutional complexity in CSR communication.

Cite This Study

Höllerer et al. (2013) studied this question.

synapsesocial.com/papers/69b79e638166e15b153ab9f0 https://doi.org/10.1108/s0733-558x%282013%29003

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March 16, 2026

Imageries of corporate social responsibility: Visual recontextualization and field-level meaning

View Full Paper

Ask AI

Bookmark

Authors

MHMarkus Höllerer DJDennis Jancsary RMRenate; id_orcid 0000-0003-1033-5560 Meyer

Discussion

Member takes

Overview

Field-level analysis demonstrates how visual artifacts shape local understanding of corporate social responsibility, implying significant influences on institutional practices.

Key Points

This research investigates how visual representations of corporate social responsibility (CSR) are adapted to local contexts.
Analyzed over 1,600 images from CSR reports of publicly traded corporations in Austria.
Utilized framing analysis and structural linguistics to understand meaning structures.
Introduced the concept of imageries-of-practice to assess the role of visual language in CSR.
Identified key dimensions and rhetorical standpoints that shape the meaning of CSR locally.
Showed that visual rhetoric emphasizes CSR as a bridging concept to reconcile abstract global ideas with local knowledge.
Found that imageries-of-practice help manage time, space, and institutional complexity in CSR communication.

Cite This Study

Höllerer et al. (2013) studied this question.

synapsesocial.com/papers/69b79e638166e15b153ab9f0 https://doi.org/10.1108/s0733-558x%282013%29003

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