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March 17, 2026American Journal of Preventive Medicine0 citationsOpen Access

Amplifying Impact: FDA’s The Real Cost Youth E-Cigarette Prevention Campaign Drives Engagement With NCI’s SmokefreeTeen Vaping Cessation Resources

MJMihaela JohnsonJGJamie GuilloryMGMerrybelle Guo

Key Points

  • The study aims to explore the impact of the FDA's campaign on youth engagement with vaping cessation resources.
  • Partnership between the FDA and National Cancer Institute (NCI) for the campaign.
  • Analysis of website traffic directed to the SmokefreeTeen resources from campaign messages.
  • Evaluation of how users interacted with the cessation content.
  • Increased traffic to the SmokefreeTeen website from campaign outreach.
  • Higher engagement rates observed for youth accessing cessation resources through the campaign.

Abstract

Campaign partnered with the National Cancer Institute to provide SmokefreeTeen cessation resources to the campaign audience.This study explored how traffic directed to the SmokefreeTeen website from campaign messages interacted with content and how engagement differed on

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Cite This Study

Johnson et al. (2026) studied this question.

synapsesocial.com/papers/69b8ef52deb47d591b8c55a0https://doi.org/10.1016/j.amepre.2026.108282
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