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March 1, 2026American Journal of Preventive MedicineOpen Access

Amplifying Impact: FDA’s The Real Cost Youth E-Cigarette Prevention Campaign Drives Engagement With NCI’s SmokefreeTeen Vaping Cessation Resources

Mihaela Johnson Jamie Guillory Merrybelle Guo Sarah Helen Cooper McKinley Saunders Elizabeth L. Petrun Sayers Jessica Sobolewski

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Key Points

The study aims to explore the impact of the FDA's campaign on youth engagement with vaping cessation resources.
Partnership between the FDA and National Cancer Institute (NCI) for the campaign.
Analysis of website traffic directed to the SmokefreeTeen resources from campaign messages.
Evaluation of how users interacted with the cessation content.
Increased traffic to the SmokefreeTeen website from campaign outreach.
Higher engagement rates observed for youth accessing cessation resources through the campaign.

Implication

Campaign highlights increased engagement with cessation resources in youth vaping prevention, suggesting effective outreach strategies.

Abstract

Campaign partnered with the National Cancer Institute to provide SmokefreeTeen cessation resources to the campaign audience.

Discussion

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Cite This Study

Johnson et al. (2026) studied this question.

synapsesocial.com/papers/69b8ef52deb47d591b8c55a0 https://doi.org/10.1016/j.amepre.2026.108282

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Keep reading

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

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4Attentional, Affective, and Cognitive Responses to the Food and Drug Administration’s “The Real Cost” Youth Cigarette and E-Cigarette Prevention Campaigns Among Young AdultsOriginal Research · 2026
5The Development and Testing of a Point-of-Sale E-Cigarette Health Communication CampaignCross-Sectional Study · 2023 · 1 citations

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