What question did this study set out to answer?

The study aims to analyze the use of digital and social media platforms among U.S. youth and its association with awareness of 'The Real Cost' E-cigarette prevention campaign.

May 1, 2026

Digital and Social Media Platform Use and Awareness of "The Real Cost" E-Cigarette Youth Prevention Campaign Ads Among U.S. Youth.

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Authors

JGJamie Guillory MGMerrybelle GuoUnited States Food and Drug Administration AMAnna MacMonegle

Discussion

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Implication

Randomized trial explores media platform use and ad awareness in U.S. youth, indicating targeted outreach potential.

Key Points

The study aims to analyze the use of digital and social media platforms among U.S. youth and its association with awareness of 'The Real Cost' E-cigarette prevention campaign.
Data collected from two campaign evaluation waves: baseline (n=5,257) in 2023 and follow-up (n=4,067) in 2024.
Descriptive analyses examined digital and social media platform use, with subgroup differences analyzed through weighted bivariate analyses.
Multivariable regressions assessed the relationship between media use indices and campaign ad awareness.
Almost all youth reported using multiple platforms, with older youth, those with psychological distress, and E-cigarette users showing higher usage.
All media use indices positively correlated with any awareness of campaign ads.
Younger audiences and certain demographic groups displayed specific patterns of platform engagement, indicating efficient outreach opportunities.

Cite This Study

Guillory et al. (2026) studied this question.

synapsesocial.com/papers/69f44420967e944ac55671fd https://doi.org/10.1016/j.amepre.2026.108281

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Digital and Social Media Platform Use and Awareness of "The Real Cost" E-Cigarette Youth Prevention Campaign Ads Among U.S. Youth.

Discussion

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Implication

Key Points

Cite This Study

Digital and Social Media Platform Use and Awareness of "The Real Cost" E-Cigarette Youth Prevention Campaign Ads Among U.S. Youth.

Discussion

Member takes

Implication

Key Points

Cite This Study

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