Human Relations as a Modern Tonic.

The American Institute recognizes the great need for a better understanding of human relations. In some aspects, its functions are related to public relations. In the strict sense, neither one encompasses what we call "publicity." Also, neither should be confused with the techniques of personnel management. Some hold that dealings with client personnel come within the ambit of public relations, whereas human relations in public accounting encompass only those relationships of employers-employees. This paper treats all relationships as human relations. A factor of great encouragement is the acceptance by "small and medium-sized business" that the CPA is a natural as part-time controller and management consultant. It is in the field of management services that Human Relations will play-indeed, is already playing-a most important part. There are dozens of examples of how public and human relations can and do keep CPAs from pitfalls, and help them increase their practices, their income and their happiness.