The article examines how management communicates through annual reports, suggesting improvements for stakeholder understanding.
The article focuses on management thinking concerning corporate annual reports. An act of communication can be separated into five steps. The scientific study of any communication process tends to emphasize one or another of these five analyses. This article deals with the concepts, philosophy and thoughts guiding the 'who' or communicator of the annual report-top management. The purpose of this survey is to acquaint interested readers with top management thinking concerning annual reports of corporations. By so doing, a better understanding of management's problems will be developed by those people to whom top managements communicate. Such an understanding should provide more effective communication in annual reports. Better communication by those responsible, like controller, financial vice-presidents and presidents will help to solve some of the problems confronting our economy by supplying information to stockholders, creditors, employees, governmental agencies and the general public. These are the people who use the annual report.
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Robert D. Hay (1955) studied this question.
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