What question did this study set out to answer?

The study aims to investigate how emotional, social, and cultural factors affect consumer decision-making in advertising.

March 18, 2026JOURNAL OF ADVANCE AND FUTURE RESEARCHOpen Access

A study on consumer psychology in advertising

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Descriptive research examines how emotional and social factors shape consumer decisions, indicating significant influences.

The study aims to investigate how emotional, social, and cultural factors affect consumer decision-making in advertising.
Descriptive research design
Data collected from 100 respondents
Structured questionnaires used for data collection
Data analyzed through percentage analysis and Likert-scale evaluation
Consumers are significantly influenced by emotional appeals in advertisements
Creative advertisements enhance consumer engagement and response
Social values play a critical role in shaping consumer perceptions
Repeated exposure to ads positively affects buying behaviour

Priyadharshini et al. (2026) studied this question.

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