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March 18, 2026The Accounting Review

The Law of Goodwill.

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Authors

GPGabriel A. D. Preinreich

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Implication

This article defines goodwill as an intangible asset influenced by public patronage and location.

Key Points

  • The article aims to define goodwill and explore its implications for businesses.
  • Analytical review of goodwill definitions
  • Discussion of goodwill in relation to customer retention and location
  • Examination of the evolution of goodwill concepts over time
  • Goodwill is initially associated with customer return probability.
  • It is characterized as an intangible asset tied to business presence.
  • The importance of local positioning in goodwill definitions has decreased over time.

Cite This Study

Gabriel A. D. Preinreich (1936) studied this question.

synapsesocial.com/papers/69ba43e94e9516ffd37a5a6chttps://doi.org/10.2308/tar-7076464
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1GENESIS OF THE CONCEPT OF «GOODWILL»2024 · 1 citations
  2. 2THE MOMENTUM THEORY OF GOODWILL.1953 · 1 citations
  3. 3Some 'Conceptualizing' on Goodwill.1969 · 1 citations
  4. 4COURT DECISIONS CONCERNING GOODWILL.1956 · 1 citations
  5. 5An Econometric Analysis of Goodwill: Some Findings in a Search for Valuation Rules.1969