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The study aims to analyze how women smokers were portrayed in Vogue from the 1920s to the 1960s, examining themes of empowerment and elitism.

March 19, 2026Open Access

In vogue: North American and British representations of women smokers in Vogue, 1920s-1960s

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Content analysis traces representations of women smokers in Vogue, suggesting shifting cultural ideals of femininity.

The study aims to analyze how women smokers were portrayed in Vogue from the 1920s to the 1960s, examining themes of empowerment and elitism.
Conducted a content analysis of North American and British editions of Vogue
Examined themes related to smoking and femininity across decades
Analyzed representations within the context of societal norms
Identified shifts in the portrayal of cigarette smoking and femininity over time.
Highlighted the association of smoking with independence and elite lifestyles.
Showed varying cultural responses to smoking among different national contexts.

Warsh et al. (2026) studied this question.

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