Analyzes online reviews of Shenzhen, revealing perceptions of visitors and suggesting improvements for tourism.
Purpose: This study aims to analyze Chinese and Western visitors' on‐line reviews of Shenzhen under five dimensions: catering, accommodation, transportation, travel and shopping. Design/methodology/approach: This study used a multidimensional discourse analysis to assess visitors' experience, perception and emotional evaluations of Shenzhen in reviews on TripAdvisor.com. Findings: The findings suggest that both Chinese and Western visitors show positive perceptions of Shenzhen's transportation convenience and options and show great interest in folk culture. Both groups focus on shopping, service and price but believe that the prices in Shenzhen are high. Research limitations/implications: The classification of reviews highlights tourism elements in Shenzhen, which can offer implications for destination image formation for similar destinations. Practical implications: This study offers suggestions on how to build an appealing destination that meets both Chinese and Western tourists' needs. Social implications: This study enriches the theory of tourism image perception of Shenzhen as it relates to language and culture. Originality/value: This study offers implications on building an appealing destination that meets Chinese and Western tourists' expectations.
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Luo et al. (2022) studied this question.
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