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March 21, 2026

Neuromarketing Approaches to Shaping Healthy Consumer Choices: An Integrative Analysis of Methods, Efficacy, and Ethical Considerations

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Authors

RHRaiyan HaiderTDTosendra DwivediAGAnagha Gauri Girish Girish

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Overview

This analysis highlights the effectiveness of neuromarketing in influencing consumer choices, while addressing ethical issues.

Key Points

  • The aim is to explore how neuromarketing can encourage healthier consumer choices through various techniques and assess ethical implications.
  • Examination of neuroscientific techniques in neuromarketing
  • Analysis of the efficacy of these techniques in influencing choices
  • Critical assessment of ethical challenges in neuromarketing practices
  • Advancements in neuroimaging and AI tools improve understanding of decision-making
  • Effective interventions can be implemented to promote healthy choices
  • Highlighting ethical concerns emphasizes the importance of consumer autonomy

Cite This Study

Haider et al. (2026) studied this question.

synapsesocial.com/papers/69be35e66e48c4981c6747a7https://doi.org/10.25258/ijddt.16.4s.62
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