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September 16, 2025Management Insight - The Journal of Incisive AnalysersOpen Access

Neuromarketing: The Science Behind Consumer Decision-Making

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Authors

SDS. K. DubeyKSKumari swarnikaKTKomal Tomar

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Overview

This analysis explores how neuromarketing shapes consumer behaviour and highlights ethical considerations in marketing practices.

Key Points

  • Neuromarketing utilizes neuroscience to uncover subconscious drivers of consumer decisions, enhancing marketing strategies.
  • The study emphasizes the importance of ethical considerations as businesses leverage insights from neuromarketing to influence behaviour.
  • Technological advancements and case studies illustrate neuromarketing's evolution and its impact in today's digital landscape.
  • Balancing effective marketing strategies with ethical responsibility is vital for fostering trust in consumer-brand relationships.

Cite This Study

Dubey et al. (2025) studied this question.

synapsesocial.com/papers/68d4538731b076d99fa58ae2https://doi.org/10.21844/mijia.21.1.10
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