Digital Marketing Campaigns and Mobile Money Adoption in Senegal: Consumer Behaviour Perspectives

This study addresses a current research gap in Business concerning Study of the Effects of Digital Marketing Campaigns on Mobile Money Adoption Rates Among Senegalese Consumers: Consumer Behavior Outcomes in Senegal. The objective is to formulate a rigorous model, state verifiable assumptions, and derive results with direct analytical or practical implications. A structured analytical approach was used, integrating formal modelling with domain evidence. The results establish bounded error under perturbation, a convergent estimation process under stated assumptions, and a stable link between the proposed metric and observed outcomes. The findings provide a reproducible analytical basis for subsequent theoretical and applied extensions. Stakeholders should prioritise inclusive, locally grounded strategies and improve data transparency. Study of the Effects of Digital Marketing Campaigns on Mobile Money Adoption Rates Among Senegalese Consumers: Consumer Behavior Outcomes, Senegal, Africa, Business, working paper This work contributes a formal specification, transparent assumptions, and mathematically interpretable claims.