A Case Study on the Directing of Korean Vertical Drama -A Comparative Analysis of Vertical Drama Directions in Korea, China, and the U.S-

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Key Points

The study aims to explore the visual expression characteristics and production methods of vertical dramas in Korea, China, and the U.S.
Analyzed representative vertical dramas from Korea, China, and the U.S. aired in 2025.
Examined the theoretical background differentiating vertical from horizontal dramas.
Identified changes in storytelling and visual expression elements.
Vertical dramas tend to emphasize character emotions through close-ups rather than background-focused direction.
Vertical framing and gaze-inducing techniques reflect users' mobile viewing habits.
Visual composition is similar across platforms, influenced by algorithms and marketing strategies.

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This case study compares visual expressions in vertical dramas across three countries, highlighting production and storytelling methods.

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XU et al. (2026) studied this question.

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