Reconceptualising the Genres of K-Drama in the Streaming Era

This study explores how Netflix has transformed traditional genres of South Korean television dramas, commonly known as K-dramas. The growing presence of Netflix has disrupted established production and distribution mechanisms, prompting local stakeholders to adapt to compete more effectively on a global scale. Interviews with twenty-nine industry practitioners suggest that Netflix’s perceived flexibility and creative autonomy, supported by its financing models and regulatory differences, motivate creators to explore a broader range of genres—something traditional television networks cannot provide due to their financial and regulatory constraints. By analysing how those involved in domestic television production recognise the changes brought about by foreign streaming giants, the findings provide insights into how genres function as industrial arrangements, how local stakeholders have responded to shifts in the media landscape during the streaming era, and how power asymmetry between global players and domestic creators influences television genres.