The rapid development of streaming media has brought great changes to the traditional television industry. In order to meet the constantly updated consumer demand of the public, streaming media platforms began to adjust the narrative strategy of TV series. As exemplified by Netflix, streaming media platforms have started to produce their own TV dramas, which are more flexible in broadcasting mode, breaking the restrictions of traditional TV channels in broadcasting time, period, and single episode length; on the other hand, through more active online participation of fans, the TV series works of streaming media platforms have organized effective fan community discussions on many social media platforms, and adjusted the narrative strategies according to the suggestions of fans; In terms of themes, in order to expand the influence and market of streaming platforms and attract more audiences worldwide, more diversified themes have been incorporated into the creation of TV series, providing more narrative options and significantly contributing to the success of streaming platforms.
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Li et al. (2024) studied this question.
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