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The research aims to explore the CRM practices in retail stores and their impact on customer satisfaction in Tirupur city.

March 21, 2026INTERNATIONAL JOURNAL OF NOVEL TRENDS AND INNOVATIONOpen Access

A Study on Customer Relationship Management in Retail Stores, Towards Tirupur City

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The research aims to explore the CRM practices in retail stores and their impact on customer satisfaction in Tirupur city.
Collected primary data from customers using questionnaires
Gathered secondary data from books, journals, and websites
Analyzed data using simple percentage analysis and charts
Effective CRM practices significantly improve customer satisfaction
CRMs enhance customer loyalty among retail customers
Successfully implementing CRM contributes to long-term business growth

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Research shows CRM practices enhance customer satisfaction in retail stores, suggesting improved business outcomes.

PRIYADHARSHINI et al. (2026) studied this question.

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